Green Protein Alliance

Who are we?

The Green Protein Alliance (GPA) is a unique alliance between 25 retailers, the catering industry, food producers and 10 Dutch knowledge partners, supported by the Dutch Government. Their common goal: restoring a healthy and sustainable balance in protein consumption.

What are our goals?

The current ratio of plantbased:animal protein in the Dutch diet is 37:63. GPA’s ambition is to realize a 50:50 balance no later than 2025. This balance is a first step towards a more healthy and sustainable diet. Our Green Protein Growth Plan (in Dutch) describes how we realize this ambition.

Why is this important?

Experts worldwide agree: the protein transition, or ‘shift’, is the most urgent challenge in the food domain. Reducing food’s environmental impacts can best be realized by reducing the intake of meat and dairy. Read here how diets can simultaneously be optimized on nutritional quality and environmental sustainability.

What have we accomplished so far?

The GPA was founded in 2017. Already in its first year, the association proved that a transition approach, involving all chain-partners, works: consumption of meat and dairy is declining, while that of pulses, nuts, meat analogues and plant-based alternatives for dairy is rising.

Who are our members & partners?

Members of the GPA include major retailers and producers, as well as innovative starters. They offer plant-protein food products rich in pulses, nuts, mushrooms, micro- and macro-algae (seeweed). Also banks and Provences are members. Knowledge partners assist the GPA in providing supportin evidence on e.g. health, nutriotion, transition management and sustainablity.

Do you what to contact us?

Jeroen Willemsen – Spokesman

  • T : +31 (0)6 – 177 38 037
  • E : jeroen (at)